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AdvaCAL in the News

New Study Shows AdvaCAL 57% Better Absorbed

Basel, Switzerland -- A study published in the journal Nutrients compared absorption of different types of  calcium among postmenopausal women.   According to the authors, the “gold standard for calcium absorption”  was used.  AdvaCAL calcium was 57% better absorbed than calcium carbonate when both were taken with food, a difference that was statistically significant. Calcium carbonate is found in antacids, flavored calcium chews, whole food calcium and algae calcium. Previous research had shown that calcium carbonate is absorbed the same as calcium citrate and calcium citrate malate, when all are taken with food.   In this light, the better absorption results with AdvaCAL are especially noteworthy.
Uenishi et al, Nutrients (2010), 2, 752-761


Research Abstract


AdvaCAL Selected Among Best Supplements in 2010 and 2011

Waldwick, NJ -- Better Nutrition Magazine has chosen AdvaCAL Calcium as one of its Best of Supplements Winner for 2010.   Taste for Life Magazine selected AdvaCAL among its Essential Supplements winners for 2011. Both health magazines determine their winners based upon input from experts in the field, including naturopaths, physicians and supplement industry professionals.

Health Sciences Institute Again Recommends AdvaCAL
Baltimore, MD  -- For the second time, the Health Sciences Institutre (HSI) has recommended AdvaCAL calcium to its worldwide members.   AdvaCAL was first recognized by HSI when it was introduced in 1999.  AdvaCAL was the cover story in the  July 2010 Members Alert.  The Health Sciences Institute dedicates itself to key natural advances in health.  HSI noted that AdvaCAL  was a "breakthrough"  that  offered "other distinct advantages to typical calcium supplements."

Free "Boning Up on Osteoporosis" Book on AdvaCAL Packages
Waldwick, NJ -- A free book from the National Osteoporosis Foundation (NOF) is being offered on  specially marked packages of AdvaCAL® calcium supplements. The book, Boning Up on Osteoporosis: A Guide to Prevention and Treatment, is the most popular consumer book offered by NOF.  It covers osteoporosis risk, preventing bone loss at any age, detecting osteoporosis, treatment and daily living suggestions.

The book is attached to the back of  two-bottle boxes of AdvaCAL.Ultra 1000. It is available from leading natural stores and websites,including the Vitamin Shoppe.

AdvaCAL Named Partner By National Osteoporosis Foundation
Washington, DC -- AdvaCAL has been named as an official partner of the National Osteoporosis Foundation, the nations' leading voluntary health organization dedicated to osteoporosis and bone health. This designation is reserved for companies that provide financial support to NOF, with products judged to be consistent with the NOF mission. Beginning May 1, 2010 a portion of AdvaCAL sales will be donated to NOF for osteoporosis prevention and education. Official branding will soon follow on AdvaCAL advertising and product labels featuring the official "Proceeds benefitting National Osteoporosis Foundation" logo.

"NOF is thrilled to work with AdvaCAL as a proceeds partner," said Amy Porter, National Osteoporosis Foundation Executive Director and CEO. "Several risk factors have been identified for osteoporosis, including individuals not getting enough calcium and vitamin D. Calcium is the building block of bone and vitamin D is important because it helps your body use calcium. Many of the choices you make each day can affect your bones. By making healthier choices you can help to reduce your risk of osteoporosis as well as the painful fractures it can cause." she continued.

AdvaCAL Impressive Among 32 Calcium Studies
Adelaide, Australia -- A report in a leading medical journal summarized 32 multi-year studies conducted between 1977 and 2008 on calcium and bone density. The 32 multi-year studies involved 3,169 postmenopausal women, 79 skeletal measures and 7 different types of calcium. AdvaCAL users reported impressive results. With AdvaCAL, average bone density increased + 1.5% per year, +3.3% per year compared to a placebo.* 
Nordin B.E.C. “The effect of calcium on bone loss in 32 controlled trials in postmenopausal women” Osteoporosis International (2009) 20:2135-2143

AdvaCAL Research Celebrates 20 Years
Waldwick, NJ – LaneLabs recently hailed twenty years of published research on the unique calcium in AdvaCAL. Dating back to 1988, 20 different studies on AdvaCAL or its ingredients have been accepted by leading medical journals. Several studies were authored by Takuo Fujita, MD, past president of the Japan Osteoporosis Foundation.  Dr. Fujita noted that AdvaCAL is “a highly effective means of building bone density in women of all ages.”*

#3 in Doctor Prescriptions
Mumbai, India - A supplement comprised of AAACa calcium, the same calcium in AdvaCAL, ranks third in prescription generation among all calcium brands in India.


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